Launching the official Sonic Branding of Half Million

In September 2025, on the occasion of the 95th Saudi National Day, we launched the new official Half Million Sonic Branding, titled "Our Voice, Our Identity."

Inspired by the folkloric arts of each of the Kingdom's five regions, it reflects the Kingdom's cultural diversity in music that combines authenticity and modernity with a single, harmonious melody.

This initiative embodies our pride in the brand's Saudi affiliation and identity, and expresses our ongoing commitment to embodying the spirit of local culture in everything we offer as a leading Saudi brand.