حملة سيفٍ ورثنا عزّه

We launched our National Day campaign under the theme سيفٍ ورثنا عزّه, taking a distinctive creative approach inspired by Ruqban Sword, one of the swords of the Founder, King Abdulaziz bin Abdulrahman Al Saud — may he rest in peace

Ruqban Sword was incorporated as a key visual element of the campaign identity and featured prominently on the campaign cups